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A website audit is an important factor in internet marketing. It is a complete analysis of all the factors that affect the visibility of the website in search engines. This method gives a complete insight into the website, its overall traffic. Website audit plays a key role in detecting weak points in campaigns that affect the performance of the website.

Digital marketing service usually starts with a website audit. Conducting a website audit benefits any business by fixing all the loopholes, so that it will easy to find where the mistakes are and to fix them to increases online presence. Usually, the website auditing process includes many factors such as engagement of users and their experiences, functionality of traffic, site health and website performance, etc.

There are many free website audit tools available on the internet. You may choose one of them as per your site's need. The free site audit tools allow customers to:

Scan website to find technical problems if any
Identify issues with on-page and off-page SEO
Check for internal or external links and broken files
Find duplicate or week contents
Resolves page errors, page load speed issues, and pages blocked by robots.txt, etcXML Sitemap Generator

Website audit plays an important role in increasing the performance of your site. So it is highly advisable to do a website audit for your site for a strong web presence.